Marketing-Mix
Marketing-mix described the different areas of business marketing activities. To be successful, a company
has to make a plan or decisions and take actions in the following four areas:
P roduct
 P rice

Decisions About:

  • The product itself (Quality,
    Design, Packaging)
  • The diversification of existing
    products.
Decisions About:

  • Setting prices.
  • Discounts.
  • Credit rules

Decisions About:

  • The best way to sell the product
    to the customer (channels of
    distribution)
  • The transport.
Decisions About:

  • Advertising
  • Sales Promotion
  • Public Relations
P lace
 P romotion
These four areas are known as the "Four P's" of marketing-mix, the four P's strategy will be presented in
the following Links:

If you would like to learn more about the "Four P's" marketing management click the following links:

for Product: www.houstonvippaint.com/product.html  for Price: www.houstonvippaint.com/price.html

for Place: www.houstonvippaint.com/place.html

for Promotion: www.houstonvippaint.com/promotion.html
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